🔍 💭 👩🏻💻 🎨 & 🏋🏻♀️ 🥟 🥂🌍
I thrive on complex problems, have a habit of challenging assumptions and am responsible for making jokes of questionable quality.
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I'm a Sr. Product Designer with 7+ years of experience across Digital Health and EdTech. I've worked with both SaaS, and consultancy, and within B2B and B2B2C models.
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I thrive when I work across the entire design process to understand and shape the whole picture, from the earliest strategic question to the final experience.
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I bring a behavioral and strategic lens to everything I touch: shaping research, roadmaps, and product direction alongside clients, product, and engineering. I pick up complex problems, run every scenario in my head, and quickly find the thread connecting insights to strategy to a concrete direction.
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I'm direct, confident in arguing decisions rooted in insights rather than assumptions, and pragmatic enough to know when to move fast and when to invest in quality.
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Originally from Romania, in Transylvania, but have been calling Copenhagen home for the past almost 10 years.
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I love to explore the world through travel and food. I stay active going to the gym, rollerskating or playing paddle… mostly so I can justify being a couch potato, cooking, and the ongoing search for Copenhagen's best sourdough & cardamom buns.